He set up an office in La-Chaux-De-Fonds, Switzerland in 1908, and soon made Rolex the first wristwatch to receive the the Swiss Certificate of Chronometric Precision, bestowed by the Official Watch Rating Centre in Bienne, Switzerland. Wilsdorf elucidated the need of precision in watchmaking from the early days of Rolex. The name was easily pronounceable sequestered from foreign influence, and onomatopoeic in pronunciation.
Sensing success of their own name, in 1908 Wilsdorf trademarked the name “Rolex”. These watches were marked with the initials “W&D” inside the caseback. These watches were sold by local jewellers, who bore their own names on the dial. They imported Swiss movements from Herman Aegler and placed them in locally manufactured cases. The story of Rolex begins in 1905, when German born Hans Wilsdorf set up an eponymous company, Wilsdorf and Davis, with his brother-in-law Alfred Davis.
My Tudor-Rolex Oysterdate and Universal Geneve Triple Calendar Moonphase When I connected with them to hear their thoughts and stories for Dials and Dials (or scrolled through enthusiast groups), they spoke highly and deeply about their Datejusts, GMT-Master IIs, and Daytonas. This is a trend I have seen with fellow enthusiasts as well. While the Universal Geneve Moonphase is my favourite watch in my collection, my Tudor-Rolex Oysterdate is the most favoured watch whenever I step out for a drive or for any automotive event. There is a strange connection between automobiles and Rolex that I cannot quite describe. While some people find it overrated, it cannot be ignored that Rolex has taken the world by a storm. Many collectors revere Rolex as “The King” of all watches. Originally a British tool watch manufacturer the name Rolex is now synonymous with wealth. Rolex was the watch for the well-heeled, gentleman drivers.
Please do drop in a few tips and suggestions to make my content enjoyable for everyone and to help it remain within the forum guidelines.Ī huge thank you to everyone who read Part 1 and reached out! I am humbled by your responses! Please do share your thoughts with me about Part 2.Ĭhapter 3/ Rolex: Old World Charm, New World Dream References and picture credits have been mentioned at the end. Content (both written and visual) present in this article is thoroughly researched, and shared with the consent of the external contributors. Short disclaimer: This is not an advertisement of any kind, rather a collection of my own thoughts on what I have experienced and felt.
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