Development of measurement and value propositions.Setting performance-based objectives help establish benchmarks and drive performance.Collaboration and partnering with client media agencies in support of media planning.Integration of predictive insights into client business flow and processes on a continuous, repeatable basis thus maximizing the ongoing value and relevance of the data and analytics.Collaboratively conduct Gap Analyses to develop client-specific roadmaps to create maximum relevance and future guidance.By gaining an understanding of specific client challenges we are able to quickly deploy and action a solution to solve for them.Support of customer specific, predictive analytic capabilities supporting a range of business needs.Identify, plan for and achieve incremental revenue and profits while improving MROI.Our solutions’ powerful capabilities produce real value: With richer data sets in hand, companies can generate measurable, incremental value and faster, more predictive and actionable results. Predictive Analytics Solution Capabilitiesīy applying a granular set of historical data with current and planned events, Ipsos MMA helps companies plan, adjust and forecast in a game-changing way. This analytics tool provides the forward looking, scenario planning and forecasting piece of our engagements, which delivers optimal results when coupled with our consulting and change management services. Ipsos MMA’s marketing mix modeling and multi-touch attribution solutions are powered by the Activate unified measurement analytic tool. Powered by a One-of-a-Kind Measurement & Optimization Platform Learn More About Our Predictive Analytics Solutions: Ipsos MMA’s Unified Marketing Measurement Platform provides companies with the means to not only understand the effectiveness of marketing variables and campaigns, but allows for a complete view into the synergies, attribution and halo effects of other marketing and non-marketing components. This holistic approach goes far beyond a media mix model. To effectively measure the impact of historical and future marketing programs a unified measurement program is a must. Things like price, promotion, operational and macro-economic factors, weather, seasonality and competition all potentially impact the effectiveness and ROI of marketing activities. Holistic Marketing Mix Modeling and a Unified Approach to Multi-Touch Attribution
Ipsos MMA’s services are built on a foundation of proven data management expertise leading analytic methodologies and approaches experienced consultative problem-solving skills and cutting edge tools and technology all supported by our commitment to a deep knowledge of our clients’ industries. Whether you’re looking to identify more effective ways to plan, implement and measure everyday marketing activities or solve more complex business challenges, we enable companies to grow sales, profits and share in the global marketplace through end to end marketing analytics solutions and consultancy. Enterprise Level Marketing Analytics Solutions that Identify and Drive Incremental Revenue and Profits
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